Abnormally Normal

Abnormally Normal

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Abnormally Normal
Christmas Is a Complicated Time of Year, but I Finally Feel Seen
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Christmas Is a Complicated Time of Year, but I Finally Feel Seen

This isn’t just any Christmas advert; this is the fabulous and inclusive M&S advert

Ali Hall's avatar
Ali Hall
Nov 15, 2023
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Christmas Is a Complicated Time of Year, but I Finally Feel Seen
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Image by Alena from Pixabay

“It’s the most wonderful time of the year…”

Really Andy Williams? Is it really?

These days, Christmas has become a brand monopolised by companies that peddle their products and services. They’ve created a shopping frenzy based on spreading weaponised fear that Christmas just isn’t Christmas without a certain type of turkey, the latest gadget, or the most expensive bottle of fizz.

Those who don’t have children (ideally 1.8), aren’t in a heteronormative marriage, don’t have good relations with their family of origin, are grieving late loved ones, and/or don’t have a white picket fence life are often excluded from Christmas.

Christmas is not for the marginalised; by this, I mean people and groups who don’t fit society’s prescribed mould, are pushed to the periphery.

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